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For Immediate Release
:Kathryn Soman (718) 491-7493
: Marketing Department (888) 809-8009
New York, NY -
December 5, 2006 —
Monday, December 4, marked the start of the 18th annual New York Cares Coat Drive – now a cherished holiday tradition. Once again, as it has for the past three years, managed care organization Health Plus was there at the Bowery Mission in lower Manhattan to kick-off the event. Joining Police Commissioner Raymond Kelly, Chief Marketing Officer for Health Plus, Ada Rodriguez, and Ariel Zwang, Executive Director of New York Cares, on this cold, bright morning, were nearly 100 homeless New Yorkers, each one receiving a free coat at this first of many distribution events.
Each winter, for nearly twenty years, the New York Cares Coat Drive has meant safety from the cold for thousands of New Yorkers. Health Plus, working with the NYPD, MTA, and several other charitable organizations will collect coats – estimated to be as many as 70,000 -- at hundreds of locations in the five boroughs. The coats will eventually be distributed to New Yorkers in need.
Later that night, Health Plus and its Executive Director Tom Early were honored at the New York Cares Annual Winter Benefit, where he was presented with an award by Ariel Zwang, Executive Director of New York Cares.
“It’s an honor and a delight to again be Presenting Sponsor of this coat drive,” said Mr. Early. “We know that tens of thousands of New Yorkers depend on this event for their winter coat, and we want to do the best we can to ensure that no one is left out in the cold.”
Tom Early, Executive Director for Health Plus, is presented with an award for his company’s presenting sponsorship of the 18th annual New York Cares Coat Drive by New York Cares Executive Director Ariel Zwang, at its Annual Winter Benefit.
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(from left) Ed Morgan, Frank Comerford, Ada Rodriguez, Ariel Zwang, Raymond Kelly and James De Cuzzi stand together at New York Cares Coat Drive Kick-off, Monday morning, at the Bowery Mission in downtown Manhattan.
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New Yorker Maria Morales is presented with a warm winter coat by Ada Rodriguez, Chief Marketing Officer of Health Plus (center), along with NYPD Commissioner Raymond Kelly and Ariel Zwang, Executive Director of New York Cares.
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Health Plus, a not-for-profit, multi-cultural organization, is one of the fastest growing managed care organizations in New York City. It was established in 1984 with a commitment to provide coordinated quality health care and improving access to health care for uninsured and underserved families. In its annual review of managed care plans, the New York State Department of Health ranked Health Plus as the top plan for quality in its 2002 and 2003 "Consumer's Guide to Medicaid Managed Care in New York City." Health Plus is New York City's leading provider of Child Health Plus, a New York State Department of Health program that offers parents FREE or low-cost health insurance for children under the age of 19. "CRAIN'S New York Business" magazine ranked Health Plus fifth among the largest health maintenance organizations in the New York area.
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