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For Immediate Release

Health Plus In The Spirit Of Giving
HMO Plays Role of Santa To Over 1,000 Children Citywide

Media Inquiries:Kathryn Soman (718) 491-7493
Customer Inquiries: Marketing Department (888) 809-8009

Brooklyn, NY - December 23, 2003 — For nine years now, Health Plus, the largest provider of government-sponsored health insurance in the city and state, has been playing the role of Saint Nick throughout the city.
 
Every year Health Plus gives toys to the children who attend its North Pole Stroll and Photos with Santa events. This year was no exception, as the company gave out many different types of toys, including mini-motorcycles and dolls, at six different holiday events throughout the city. Children in attendance also had their picture taken with Santa Claus for free. 
 
"The holidays are a very magical time, especially for children, and Health Plus is pleased to wish our communities the compliments of the season," says Health Plus's Chief Marketing Officer, Ada Rodriguez. "These holiday events are conducted to promote goodwill in our communities - but it gives us great joy to see the children's happiness when they receive their gifts."


Santa Claus rings his bell as he listens to a youngster's holiday wishes at Assemblyman Adriano Espalliat's Manhattan Office

Health Plus's Chief Marketing Officer Ada Rodriguez and Lutheran Medical Center's CEO Wendy Goldstein and Executive Vice President Jim Stiles, stand behind Santa and delighted children who've received toys at Health Plus's Photos with Santa event at Luthe

Health Plus's Marketing Manager David Medina presents toys to two lucky girls in the Bronx

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Health Plus, a not-for-profit, multi-cultural organization, is one of the fastest growing managed care organizations in New York City. It was established in 1984 with a commitment to provide coordinated quality health care and improving access to health care for uninsured and underserved families. In its annual review of managed care plans, the New York State Department of Health ranked Health Plus as the top plan for quality in its 2002 and 2003 "Consumer's Guide to Medicaid Managed Care in New York City." Health Plus is New York City's leading provider of Child Health Plus, a New York State Department of Health program that offers parents FREE or low-cost health insurance for children under the age of 19. "CRAIN'S New York Business" magazine ranked Health Plus fifth among the largest health maintenance organizations in the New York area.