Health Plus - Ada Rodriguez Appointed Chief Marketing Officer At Health Plus

For Immediate Release

Ada Rodriguez Appointed Chief Marketing Officer At Health Plus

Media Inquiries:Kathryn Soman (718) 491-7493
Customer Inquiries: Marketing Department (888) 809-8009

New York, NY - July 28, 2003 — Ada Rodriguez has been promoted from Marketing Director to Chief Marketing Officer at Health Plus, the largest provider of government-sponsored health insurance plans in New York City and State.

Replacing Dominic Mascara, who served the company for eight years, Rodriguez will now lead the entire marketing deparment for one of the fastest growing managed care organizations in the city. In her new position, Rodriguez will supervise Health Plus's marketing managers, who are in charge of enrolling members in all five boroughs. Reporting to Tom Early, Health Plus's executive Director, she will also be responsible for the Communications, Special Events, Community Relations, and Recertification Departments, as well as the company's incoming call center.

In 1995, Rodriguez joined Health Plus as a Member Service Representative. Two years later, she became the Marketing Manager for Staten Island, and then added South Brooklyn to her responsibility. In December of 2000 Mrs. Rodriguez was promoted to Director of Marketing, where she managed a staff of over 200 and saw the number of members more than double under her supervision - from 70,000 in 2000 to the over 200,000 members that the company boasts today.

"I hope to continue to develop and foster relations with outside organizations to allow us to continue to enroll at record numbers," says Rodriguez. "It's a win-win situation when we can provide more and more New Yorkers with free and affordable health coverage."

Rodriguez has received the Civic Award for The Staten Island Women's Conference, and is a member of the steering committee for the Latino Civic Association.

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Health Plus, a not-for-profit, multi-cultural organization, is one of the fastest growing managed care organizations in New York City. It was established in 1984 with a commitment to provide coordinated quality health care and improving access to health care for uninsured and underserved families. In its annual review of managed care plans, the New York State Department of Health ranked Health Plus as the top plan for quality in its 2002 and 2003 "Consumer's Guide to Medicaid Managed Care in New York City." Health Plus is New York City's leading provider of Child Health Plus, a New York State Department of Health program that offers parents FREE or low-cost health insurance for children under the age of 19. "CRAIN'S New York Business" magazine ranked Health Plus fifth among the largest health maintenance organizations in the New York area.