Health Plus - Chinatown Celebrates American Independence Day

For Immediate Release

Chinatown Celebrates American Independence Day
Health Plus Marches in Multicultural Independence Day Parade

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New York, New York - July 2, 2007 — Yesterday in the streets of Manhattan’s Chinatown, tens of thousands of Asian Americans came out to show their patriotism during the Chinatown Independence Day Parade, which has become an enthusiastic tradition in lower Manhattan over the past decade. Once again, managed care organization Health Plus was there as both a sponsor and participant as its Asian Marketing Team, along with volunteers, took to the streets, marching proudly.

The parade began on Mott Street, near the corner of Houston, making its way to Chatham Square, then looping back around on East Broadway, covering most of the major streets in Chinatown. The theme for the event was “Home and Heritage,” a tribute to Chinatown and New York’s Asian-American community, showcasing its American patriotism and celebrating the contributions that Asian Americans have made in the past few centuries.

“I’m thrilled that we could be a part of this parade,” said Tom Early, Executive Director of Health Plus. “Seeing my team out there, marching with such pride in a country where many of them were not born, makes me proud of my company and proud to be an American. I look forward to supporting this important celebration of Independence in the future.”

The Health Plus Asian Marketing Team, along with several volunteers, march proudly through the streets of Chinatown in Manhattan yesterday, during the 10th Annual Chinatown Independence Day Parade.

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Health Plus, a not-for-profit, multi-cultural organization, is one of the fastest growing managed care organizations in New York City. It was established in 1984 with a commitment to provide coordinated quality health care and improving access to health care for uninsured and underserved families. In its annual review of managed care plans, the New York State Department of Health ranked Health Plus as the top plan for quality in its 2002 and 2003 "Consumer's Guide to Medicaid Managed Care in New York City." Health Plus is New York City's leading provider of Child Health Plus, a New York State Department of Health program that offers parents FREE or low-cost health insurance for children under the age of 19. "CRAIN'S New York Business" magazine ranked Health Plus fifth among the largest health maintenance organizations in the New York area.