Managed care organization Health Plus, who has consistently been a sponsor and supporter of the parade, was given extra attention in the spotlight this year, as the company’s Chief Marketing Officer, Ada Rodriguez, was featured as the parade’s “Madrina” (Godmother), a very prestigious honor amongst parade officials, including this year’s Parade King, pop-singer Ricky Martin.

Once again, the company’s float -- decked with elaborate balloon designs representing the company’s colors, light blue and white, and with green palm fronds fashioned from balloons -- was surrounded by an army of flag-waving staff members and volunteers. On deck, was the musical group Rondalla Allegro.  This group of children from Humacao, a village in Puerto Rico, plays a traditional guitar-type instrument known as El Cuatro.  This youthful musical group has been a popular addition to the Health Plus procession over the past few years.

The parade has become more than just a day long event, now serving as the culmination of a week-long celebration of Puerto Rican culture, with much of the festivities taking place in the outer boroughs as well as uptown Manhattan, where many Puerto Rican-Americans have established strong communities over the last century.  Organizations such as the Galos Corporation throw elaborate galas in preparation for the parade.  Health Plus Chief Marketing Officer Ada Rodriguez fulfilled her duties as Madrina, posing with her ornamental sash along with other honorees. 

“What more can I say about the Puerto Rican Day Parade,” said Ada Rodriguez, Chief Marketing Officer of Health Plus and Parade Madrina.  “It has been a very special event to me, for my whole life. And now, to be able to represent my company and my heritage, especially this year being the fiftieth anniversary of the parade, it’s just more than words can describe.  I am honored and touched.”