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For Immediate Release

Brooklyn’s “Herstory”: Health Plus CMO Earns Her Place

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Brooklyn, NY - March 20, 2006 — Last Thursday morning, at a festive breakfast co-hosted by Yvonne J. Graham, Deputy Borough President, and Borough President Marty Markowitz, six successful Brooklyn women were honored for their diverse contributions to Brooklyn, including Chief Marketing Officer for Health Plus, Ada Rodriguez – who was given the Emily Roebling Business Women’s Award. The 2006 Brooklyn Power Women’s Networking Breakfast and Women’s Herstory Induction Ceremony, held in the rotunda of Brooklyn’s Borough Hall, was just one of the ways that the Brooklyn Borough President’s Office marked women’s history month.

 “To be recognized in the company of so many wonderful women,” said Ms. Rodriguez, upon accepting her award, “is quite an honor itself. I feel blessed to work for a company that supports and promotes women; and thrilled to be based in a borough with leadership like Yvonne and Marty’s, where the work women do is acknowledged by events like this.


Ada Rodriguez and five other honorees, with Deputy Borough Pres. Yvonne J. Graham and Borough Pres. Marty Markowitz (5th & 6th from right) proudly displays her award at the 2006 Brooklyn Power Women’s Networking Breakfast and Women’s Herstory Induction

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Health Plus, a not-for-profit, multi-cultural organization, is one of the fastest growing managed care organizations in New York City. It was established in 1984 with a commitment to provide coordinated quality health care and improving access to health care for uninsured and underserved families. In its annual review of managed care plans, the New York State Department of Health ranked Health Plus as the top plan for quality in its 2002 and 2003 "Consumer's Guide to Medicaid Managed Care in New York City." Health Plus is New York City's leading provider of Child Health Plus, a New York State Department of Health program that offers parents FREE or low-cost health insurance for children under the age of 19. "CRAIN'S New York Business" magazine ranked Health Plus fifth among the largest health maintenance organizations in the New York area.