Health Plus - Sunset Park Grabs One Last Day of Sunshine

For Immediate Release

Sunset Park Grabs One Last Day of Sunshine
Health Plus Sponsors Fifth Avenue Street Fair

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Customer Inquiries: Marketing Department (888) 809-8009

Brooklyn, NY - September 21, 2005 — The summer may be at its end, but that didn’t stop the residents and business owners of Sunset Park, Brooklyn, from coming out for the Annual Fifth Avenue Street Fair. Amidst perfect weather, the streets were flooded with smiling faces soaking up any last day of sunshine that the season had to offer. Managed care organization Health Plus was there as a sponsor, working alongside long time a affiliate, Health Max Pharmacy, to feed, entertain, and paint the faces of all who wanted to partake.

“We love to do events throughout the city, but particularly in this neighborhood,” said Ada Rodriguez, Chief Marketing Officer for Health Plus. “This is where we got our start, and maintaining our presence here is a large part of our commitment and mission to serve the community. Festivals in Sunset Park are like homecomings for us, and are as much fun for us as they are for the families who attend.”

Angel Rivera, Patricia Ruiz of Lutheran Medical Center, Councilmember Sara Gonzalez, and Alex Chervinsky of Health Max stand together at the Fifth Avenue Street Fair.

A young girl gets her face painted by a smiling clown in front of the Health Plus COV at the Fifth Avenue Street Fair this past Sunday in Sunset Park, Brooklyn.

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Health Plus, a not-for-profit, multi-cultural organization, is one of the fastest growing managed care organizations in New York City. It was established in 1984 with a commitment to provide coordinated quality health care and improving access to health care for uninsured and underserved families. In its annual review of managed care plans, the New York State Department of Health ranked Health Plus as the top plan for quality in its 2002 and 2003 "Consumer's Guide to Medicaid Managed Care in New York City." Health Plus is New York City's leading provider of Child Health Plus, a New York State Department of Health program that offers parents FREE or low-cost health insurance for children under the age of 19. "CRAIN'S New York Business" magazine ranked Health Plus fifth among the largest health maintenance organizations in the New York area.